be Fitter, happier and more productive

A site built with accessibility in mind will have better code, be easier to use and maintain and work across more devices.

get fit

Accessible code is cleaner code, which in itself has several advantages. It'll require fewer server resources, which will make it faster from the user's point of view and will reduce server costs, which is always a bonus.

An accessible site is also likely to be structured better, which along with cleaner code will make it easier for search engines to "read" and index. Better search engine positioning brings users to the site for free, saving money on marketing.

be happy

A site that's quick and easy to use makes for happy users. Happy users complain less. They also tell other people how happy they are. For example: Hugh Huddy on Legal & General.

A site that's easier to maintain is also cheaper to maintain. Legal & General's maintenance budget was reduced by 66%, a saving of £200,000. That's enough to make anyone happy.

be more productive

An accessible site will work across platforms and devices, such as mobile phones and PDAs, saving time on developing alternative versions.

When Legal & General redesigned their site with accessibility in mind it had a profound effect. Not just for the end users, but for the people working behind the scenes who found that the time required to make changes to the website dropped from five days to half a day.