get rich (maybe)

It might not be polite to discuss it, but money makes the world go round.

The strongest argument for accessibility isn't the legal requirement or the moral imperative (although those are very important and valid reasons), but the business case, demonstrated here by figures from Legal & General and Tesco.

Legal & General

When Legal & General redesigned their website with a focus on accessibility it was an undisputed success, resulting in:

50% increase in search engine traffic
immediate 95% increase in requests for quotes
90% increase in completed applications
300% increase in take up for some products
conversion rates doubled for the most important revenue generators
450% increase in earnings in the five days following the launch of a redesigned product
longer term 135% increase in completed applications
return on investment in five months

Tesco

Several years ago, Tesco received a number of complaints from users with sight problems who couldn't use their online grocery shopping service.

At the time, the fastest way for Tesco to make their grocery shopping service accessible was to create a separate version, Tesco Access, which cost £35,000.

Tesco expected that the site would only be used by blind and partially sighted users, but the site was found, and used, by a far wider audience. Before the Tesco Access site was decommissioned in favour of an integrated site, it was bringing in an income of £13million per year, which is a considerable return on investment.

A few more figures

10 million (estimated number of people in the UK with a disability)
£80billion (estimated buying power of people with a disability)

Source: Department for Work and Pensions

get rich (maybe)

Legal & General

Tesco

A few more figures

Further reading